When you are starting your small business you should pay attention to creating a strong brand identity. Brand identity is how a company wants to be perceived in the marketplace. It brings many benefits to the company’s brand and it is something that every business needs. Creating a brand identity is a process with several important steps. The first step is to define what are the core values of the company and to determine the target audience. The next step is figuring out how to present those values to the target audience using brand identity elements. These brand identity elements should be designed in a way that will attract customers to buy the company's products or services.
Key elements of brand identity are logo, packaging, business cards and uniforms. Their design carries and communicates the message about the company to the customers. Therefore, every business should have memorable brand identity design so customers can easily connect a product or service with a company’s brand. Different combinations of colors, shapes, and fonts make different impressions on customers. For that reason, when choosing brand identity design, business owners should have in mind the industry they run their business in and the target market.
Take a look at this infographic from Customlabels.net that will guide you through the brand identity creation process and give you useful tips on designing key elements of brand identity.