During the second part of the 21st century a TV device had a status of a deity in almost every household. Then suddenly, out of nowhere, the internet revolution happened. Millennials no longer sought TV for information and entertainment. Instead, they turned to social media, newsletters and streaming services. Because of this, some prophesized the end of television, but others knew that television still had a fighting chance. Still, in order to keep the throne, television would have to adapt to new circumstances. With this in mind, here are a few latest trends in television industry which show promise to return this medium to its former glory.
If there is one general conclusion we can make about the future of technology, it is that it will become more mobile. There are two main reasons for this claim. First, two thirds of the world now possesses a mobile phone. Second, according to Google statistic, since 2015 there are more searches from mobile devices than from desktop setups. This made numerous television networks like HBO, NBC and AMC create apps for their most popular TV shows. Furthermore, global media conglomerates like BBC, CNN and FOX also offer such services. This way, you can learn the latest news, or watch your favourite TV show in public transportation or in the waiting room; it is both mobile and convenient.
The next big thing in television industry are the smart TVs. These days it seems that every device is connected to the internet. Sure, computers, phones and consoles are somewhat expected to do that, but what about lighting systems, cars and even thermostats? Therefore, it isn’t hard to deduce how major tech-conglomerates came to the idea of a smart TV. Another thing that will make this device enticing to younger audiences is a fact that it has a great number of features. You see, one of the reasons millennials don’t wear watches in the first place is because they hate an idea of one-purpose items.
One of the main reasons why television is still in the business is advertising. Sure, it may cost a lot to produce the ads, but they have a greater chance to be seen than the internet ads have. You see, when one site becomes swarmed with ads, people either start avoiding it, or they just install an ad blocker. On the other hand, this is not as easy to do on television. Of course, you could just switch the channel, but that would potentially mean killing your favourite TV show. Not a thing you want to have on your conscience.
Antennas are back
Another thing that drove people away from television in flocks is the attitude of most cable companies. In some countries, there was a silent agreement between cable providers that created some sort of monopoly. As soon as the alternative appeared, people decided they no longer wanted to deal with this. Also, there were those who found a solution of their own. According to experts dealing with TV antenna installation, modern receivers are cutting-edge devices, providing service that is in no way inferior to that of cable companies. As a plus, you also get to be much more independent and self-reliant.
Although it is undeniable that streaming services are a great thing, television still has more than a few aces up their sleeve. While a lot of people expected for it to change in order to remain competitive, it surprised everyone by taking some of its strongest features from the past. Perhaps, this is the kind of ingenuity television needed all along to get back on the horse.