In the past, the importance of payments as a vital customer touchpoint was often ignored. However, with the rise of sophisticated payment solutions, your customers have become tech-savvy. They expect brands to provide them with multi-channel, real-time support and give them the opportunity to make purchases irrespective of their device and location. Therefore, we can…
Data protection is a constant struggle for many companies, and recently the vulnerability of even the largest companies has been in the spotlight. In the last year Facebook, Yahoo, Equifax, Under Armour, the US Department of Defence, and several other companies have all had network and data breaches. In Facebook CEO Mark Zuckerberg’s statement following…
You or your business need more traffic, the more people find your site or content, the bigger the engagement and well, the bigger the profit. Nowadays, video marketing has become, probably, the biggest and most effective way to generate organic engagement with potential customers. And here’s why: Everybody watches, nobody reads Our attention span is…
Operating online has provided many advantages and various opportunities for businesses of all kinds and sizes. However, operating online has also created numerous threats that can easily ruin a business as a whole. Cyber security has become increasingly important for SMBs, especially since the number of cyber threats continues to grow. Cyber attacks are more…
With so many Australians now deciding to launch their own startups, staying afloat can be tough. That’s why it’s very important that you know what you’re doing from day one. So, if you want to make sure your startup turns out to be a real success, there are some things you might want to become…
Tech entrepreneurs focus their attention on producing killer solutions, presuming they will simply sell themselves. They overlook the importance of branding or let it be a mere afterthought. This can be a business-sinking mistake in the increasingly competitive and crowded market. The tech sector is evolving rapidly and what captivates consumers today may be denounced…
The eCommerce industry is on a perpetual upward trajectory, with the market expected to reach 4.88 trillion US dollars in 2021. If it seems to you that becoming an eCommerce entrepreneur is something of a lucrative career move, you would not be wrong. In fact, the ever-growing value of the eCommerce industry only tells us…
Being a freelancer is not necessarily a transitional occupation, something you do between two employments. With the growing number of people who make a living by freelancing full time, it can no longer be considered a side-project either. It would be by far the most accurate to say that freelancing is a lifestyle. Every lifestyle…
Currently, a successful move to a more sustainable circular economy can only be credited to few pioneers and first-moving global companies.