As a business owner, you’re doing several things at once. Even your daily routine of “multi-tasking” is intended to benefit your business; you might not ever feel like you’ve got a good idea of what’s going on with your business.
Not only, as a business owner, do you seem to have “too many irons in the fire” but you want to keep some of your costs low (especially if you’re a startup). Want to feel more connected to your business without sacrificing all of your free time?
Check out these free online tools that are designed to help you check up on your business whenever you want.
If you don’t use Google Analytics already, it may be the perfect time to start. Maybe you’ve hired a marketing firm for a short period of time to help your company gain more visibility, or maybe you updated your website and started using social media more.
Want to know if they’ve improved your digital presence and traffic on the web? Google Analytics will let you know and can give you some helpful insight on what works and what doesn’t.
Google My Business or Yelp
Google My Business and Yelp are great ways to advertise and to connect with your customers. Google My Business is basically a quick and free version of your website that can give all of your customers the essential information they need from business hours to a tour of the building.
If you haven’t used Yelp or ventured out to see what customers are saying about you, it’s time. Sure, Yelp has a reputation for being a little “harsh” but it also provides an opportunity to connect with your customers and try to make “things right.”
Overall, Yelp can help fix a bad first impression and help you get more business. Just make sure you say nice things and be professional.
ROI Online Calculator
As a business owner, you make investments. You might make a few, and you might make a lot. Regardless of how much money you’ve invested, you need to stay on top of your return on investment (ROI).
Even if you’re making a profit, it’s important to remember that profit is not the same as ROI. You could be making a nice profit but not getting a good return. An ROI online calculator is the perfect free tool to see exactly where you’re at and whether or not you need to make improvements or changes to a marketing plan or other strategies.
Managing your money can be a headache (and something you’d rather put off), but it’s an important part of keeping an eye on your business. Expensify is one of the many free online tools that can help business owners manage their money better.
Expense reports cost time and money, and your employees probably hate to do them. Expensify makes the process easy so time and energy can be spent on other aspects of the business.
If you’re looking for more free online tools for keeping your business in check, there are many good ones. Make sure you read all the information and peer reviews to make sure it’s an ideal and safe fit for your business.