There are many of us who are attempting to get an e-commerce site on the ground. This can become a challenge to get and retain visitors. The ultimate goal is to get these visitors to buy our product or service. This article will discuss eight strategies to get visitors to your site. These eight strategies will create customer engagement for your site. Client engagement is a free form of marketing. These strategies are showing personality in micro-content, pairing requests with rewards, share consumer reviews on social media, boost post sign up engagement, connect customers through Q&A, optimize headlines, encourage brand advocates to become brand leaders, use ultra-personalization.
Showing Personality in Micro-Content
Every band should have a personality for customers to relate to. This is important for consumers to not only know the brand but also to relate to the brand. An excellent brand is one that consumers like to engage in. How you get to be the best brand on the market is through a little work and dedication to your branding process. The consumer will look to your brand and think of your brand first when it comes to the next purchase. This is important to engage consumers through brand recognition.
Pairing Requests With Rewards
This comes to saying that you should reward your loyal customers. How do you know which customers are loyal? All your clients can be loyal. This is only when you offer them a coupon to return to your site.After they make a purchase you should offer them a coupon for a percentage off of their next purchase. If they sign up for your email newsletter you can offer them a discount on their first purchase with you. Also, you can offer free shipping on a certain dollar amount that is spent on the site.
Share Customer Reviews on Social Media
Share customer reviews on shared media like Facebook, Twitter, and even YouTube. To have clients who review the products they purchased on your website review them in a video like you sharing them on sites like your YouTube channel can be beneficial.
Take the Youi’s channel for instance and be creative enough while sharing the videos that grab attention. There are studies that show consumers enjoy reading and watching other customer reviews about a product or service before they decide to purchase the product or service for themselves. This just says if it is not being talked about on social media, then it is not being talked about at all.
Boost Post Signup Engagement
You can achieve this by adding a progress bar to the signup process. The customer will know he or she is almost finished and are more likely to complete the signup process. Adding things like the progress bar will make the client realize that they will be able to log in soon. Also, if you need an email confirmation before the customer can proceed to the login, then you might want to notify the customer beforehand. This will lessen any frustration the client might have and encourage them to continue the signup process.
Connect Customers Through Q&A
This is an old-fashioned method of marketing. With brick-and-mortar stores, customers can ask questions to the store manager, other customers, and other associates of a certain product. They can now ask these same questions to other members of your site who have purchased a product or service. The client might be on the fence about whether a blouse will fit properly in her normal size. the Q&A platform available on your site, the customer can ask the community if anyone has purchased it in her size and if so how did it fit in the normal size.
Headlines are an essential marketing method. Clients are more likely to click a headline that has a number in it than the headline without a number. Clients sometimes decide whether to read an article based on the headline. The headline should be eye-catching. It should speak to the client and tell the customer to click on it. When the headline is exciting and speaks to the client then your products or services might get sold a little easier. This is true for all headlines of all products and services on your site. You should underestimate the power of the headline.
Encourage Brand Advocates to Become Brand Leaders
This is to say that those loyal customers who appreciate your brand should be the ones to actively sell your trademark. These clients will tell their family and friends about your products and services they purchased. Their family and friends that might check out your site to view the brand for themselves. This is to say they will then become potential customers for your products and services as well. They will then tell their friends and other family members. The cycle will then continue on. Word-of-mouth advertising is free and powerful.
This is a form of advertising where you address the email to the customer with the customer’s name. The client will receive a sense of belonging to you and your products and services. The client will feel appreciated and like his or her business means something to you personally. The feel like they were more than just a sale to your business. They are more prone to open an email that is sent to them personally. They are also more prone to come back to a website and make more purchases when they feel they are not just a sale.
In conclusion, this article discussed the various ways to attract and retain customers by engaging them with your brand. These clients who are engaging with your brand are the ones who will become loyal customers. Loyal clients end up attracting new business for you. This new business is from word-of-mouth advertising on social media sites as well as for their family and friends outside of social media. Some of the most important ways to attract new customers were through the digital Q&A. These customers are customers who were on the fence but will buy because they received an answer from a verified purchase.