Ever wondered how the big guys do their SEO? We are here to answer that question!
If you want to have a successful WordPress blog, then sooner or later you’re going to have to learn a thing or two about SEO. Quality information on the topic can be hard to come by, and many WordPress SEO articles seem to just dispense the same advice over and over again.
If you’re looking for some fresh tips to improve your rankings and boost your traffic, then you don’t want to miss these 5 unusual WordPress SEO tips!
1. Redefine Your Blog Regularly
Keeping your WordPress blog up-to-date involves a lot more than just updating your theme and plug-ins to their latest versions regularly. Of course, doing these things is important to the technical health of your site, but let’s focus on SEO for now.
Odds are that the content of your blog will evolve over time. Your original concept may evolve into something much grander, or your site may simply reflect your changing interests. Whatever the case may be, it’s important to keep your WordPress blog’s definition current.
Whenever you are ready to redefine your blog, simply login to your dashboard, click on “Settings,” and then click on “General.” Finally, be sure that your “Site Title” and “Tagline” are both properly filled out.
2. Use An SEO Cheat Sheet
Optimizing each post for search engines can be overwhelming, especially for beginners. A good “SEO cheat sheet” can do a lot to help not only your rankings, but your anxiety levels as well.
If you search on the Internet, you should be able to find many quality checklists that will remind you of the most important tactics to use on each individual post. However, there is a plug-in that offers a better solution.
WordPress SEO by Yoast will instantly show you how well optimized each and every one of your posts is, and will even give you tips on how to make your content better. It’s not a miracle worker, but it’s pretty close to one. Best of all, it’s compatible with almost all premium WordPress Templates.
3. Link Well and Link Often
Everyone knows that good external links are vital to SEO, but many overlook the importance of internal links. Properly linking between your own posts can not only increase the flow of traffic to your site, but also through it.
Every time you publish a new post on WordPress, you should link into relevant posts in your archive. Additionally, you should go back and edit relevant posts in your archive to link them to your new post. This will give your SEO efforts some instant link juice!
4. Above All, Be Original
There is probably nothing more damaging to your SEO efforts you can do than to duplicate someone else’s content. Most people know this, but don’t realize that duplicate content on their own site can hurt their rankings.
Google doesn’t only frown on your plagiarizing other people, but also on your repeating yourself. Every sentence on your site should not only be original, but also unique.
5. Keep It Moving
It’s a surprise to many to learn that the speed of their WordPress blog affects their SEO. If your site takes too long to load, your rankings will suffer. Unfortunately, even just having a lot of plug-ins on your site can tank its loading times.
A great plug-in to help improve your site’s speed is W3 Total Cache. It’s not only absolutely free, but also an absolute must-have. It will save and deliver static versions of your dynamic blog, and can reduce your bandwidth usage by up to 80 percent. If you have limited hosting, this can also save you cash.